Real results from real estate campaigns.
A look at the Meta and Google campaigns we have run for developers, builders and real estate agencies — with the real numbers behind them.
Leads & enquiries
Ad impressions
Lowest cost per lead
Real estate projects
Al Ghani Garden Phase 7, Lahore
2,673 leads at just Rs 43 per lead — our lowest cost per lead so far.
Leads
Cost per lead
Impressions
The goal
Get a large number of plot buyers for a housing society at a low cost.
What we did
Short on-site videos and clear offer images (booking amount and monthly installment up front), run as Meta lead ads.
The result
2,673 leads from Rs 1.16 Lac in ad spend, plus 432 more leads from on-ground plot campaigns.
Lead generation campaigns
7,600+ leads from Meta ads for apartments, plots, shops and commercial projects.
Jasmine Grand Mall
Shops that pay monthly rental income, shown in a simple video by the developer.
Leads
Cost per lead
Impressions
Canvas Mall & Residence
Studio, 1 and 2 bed apartments on easy monthly installments.
Leads & chats
Cost per lead
Impressions
Bahria Town Apartments
Studio to 3 bed apartments with 15% booking and 4-year installments.
Leads
Cost per lead
Impressions
Kuwait Mall
We tested two creatives (Urdu vs English) to find the best one.
Leads
Impressions
Creatives tested
Winner: Urdu creative got 38% more leads at a 26% lower cost per lead.
Ring Road Apartments
Approved apartment project on a prime location.
Leads
Cost per lead
Impressions
New Metro City
Limited-time booking offer for a housing scheme.
Leads
Cost per lead
Impressions
Summit Heights
On-site video with a post-handover payment plan.
Leads
Cost per lead
Impressions
Al Waiz Tower
IT offices, apartments and shops, promoted to buyers at home and abroad.
Leads
Countries
Markets abroad
Reaching buyers who are already searching
Search ads for property keywords, call ads and YouTube video ads.
Google Ads account overview, all time (Sep 2024 – Oct 2026)
Clicks
Impressions
Avg. cost per click
Calls & enquiries
Bahria Town Apartments
Clicks
1,260
Click-through rate
9.6%
Calls & enquiries
849
Direct phone calls
Clicks
800
Click-through rate
9.0%
Calls & call actions
1,063
Al Waiz Tower
Clicks
6,357
Click-through rate
12.4%
Cost per click
Rs 0.89
Project video views
Video views
103K+
Cost per view
Rs 0.52
Impressions
240K+
- “buy apartment in lahore”
- “property in bahria town lahore”
- “apartments in bahria town lahore”
- “apartments on installments”
- “real estate company”
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